Our Story

A little brand made from two homes, one little chicken & lots of drawings.

Who are WE

Who Is Littlory Designs?

Littlory Designs is a Melbourne-based illustration brand created by Cindy, inspired by her two homes:  Hong Kong and Australia.

From cute characters and everyday moments to food, culture, wildlife and places she loves, Cindy turns her original illustrations into stickers, stationery, art prints, cards and little gifts.

And at the heart of it all is PULU, the little chicken behind Littlory. 🐥

Meet the Team

  • Cindy

    The Artist and illutrator

    Hello everyone, I'm from Hong Kong and now based in Melbourne :)  I love drawing cute illustrations and making fun accessories!

  • PULU, the little chicken

    Owner and the main character

    I just need to stay cute and show everyone my daily life. Greeting customers is also my main job!

Inspiration?

Two homes, One little world

Hong Kong → Melbourne

My work is inspired by the two places that have shaped me.

Hong Kong is where I grew up — full of food, busy streets, familiar little shops, childhood memories and things that still feel like home.

Melbourne became my second home after I moved here in 2014.

I love finding little things about Melbourne that make everyday life special — the trams, buildings, markets, cafés, local birds and all the little moments in between.

You'll often find both places sneaking into my illustrations.

Sometimes it's obvious.

Sometimes it's just a tiny detail.

“It is a supportive place for artists or business owners to learn new skills, challenge themselves by participating in markets and grow from seeing different perspectives.”

— My little quote on Peppermint Magazine Article

PULU, why Chicken?

Due to my personal preference for drawing non-human subjects and my fondness for adorable, yellow, fluffy creatures, I've chosen to draw a little chicken as my main character. It's as simple as that, PULU is here with us!

Shop all the PULU items!

Follow the journey of PULU

Follow my socials to check out my art as well as my drawing process/ behind the scene.

TikTok for more drawing and funny moment.

Instagram for more updates on markets, new arrivals, and more cute illustrations!

Back to my shopping!